Alliance Store
Our founders
MESTRE ROMERO JACARÉ
"Jacaré" Cavalcanti
Born in 1952, Jacaré began his BJJ training at the age of 11. At 16, he joined the famous Gracie School in Copacabana, where he grew up. Jacaré and the Gracies lived in the same neighborhood, which allowed him to get to know all of them. He trained with Carlos Gracie Jr., Gracie Crolin, Santos Fabio, Mauricio Gomes, the Machados, Rickson Gracie, and many others.
MESTRE ALEXANDRE PAIVA
"Gigi" Paiva
Alexandre Paiva began training Jiu Jitsu in 1983 with Professor Jacaré in Ipanema. He trained an average of 8 hours per day, began to stand out among the students, and started competing as a blue belt. In 1991, he earned his black belt from Jacaré and started a new phase in his career. He taught at Jacaré´s academy, as well as at the Equipe 1 Academy in Ipanema and the Clube Federal Strike Academy.
MESTRE FABIO GURGEL
“General” Gurgel
Born in 1970 in Rio de Janeiro, Fabio began his Jiu Jitsu journey at 13 years old. By 16, after winning several titles as a blue and purple belt, he became an instructor at Jacaré Jiu Jitsu. At 19, he earned his black belt, becoming the first black belt of Mestre Romero Jacaré. In 1993, he co-founded Alliance Jiu Jitsu with Alexandre Paiva and Mestre Romero Jacaré.
Our champions
CHAMPION’S ATTITUDE
It is the awareness of the journey, focusing on the present moment, not the result.
At the top of the podium are those who stand out, where effort and sacrifice made the difference.
It’s like when we challenge someone to do 10 push-ups, and that person does 11, knowing that this extra effort is essential to achieving incredible results. The greatest victories come to those who don’t settle for the basics. After all, those who are satisfied with mediocrity are simply dragging their feet through life.
The Essence is also the promise of our brand and what our customers expect from us. It’s how we want to be seen, how we want to be recognized. Through this essence, we build deep emotional connections and strengthen the bonds with our students.
A well-defined brand essence is like a superpower that drives the success and growth of a company. Our current essence and culture are our greatest assets, as they inspire a community of transformers who are impacting people all over the world, building a bright future for Jiu Jitsu.
“It is at the extreme where extraordinary things happen.”
-Fabio Gurgel
Our pillars
vanguard
Think outside the box, surprise, and go beyond expectations.
Method
Systematic work, with automated and disciplined processes.
Luxury
Attention to detail.
Care and precision.
Through Jiu Jitsu:
We transform lives
The benefits of jiu jitsu
Our team
Schools near you
GET TO KNOW OUR METHODOLOGY
Click below to discover how our class program and the divisions of the groups work.
Be an Affiliate
Join us and be part of the team with the best teaching methodology and the most successful Jiu Jitsu team.