Alliance Store

THE TRUE JIU JITSU LIFESTYLE

Visit our store Arrow

Alliance
Schools

Alliance TEAM

OUR CULTURE

WHAT WE BELIEVE IN

CHAMPIONS

WHO MADE HISTORY

INSTITUTO

Know more

Contact

central office

Av. Brig. Faria Lima, 1755
Jardim Paulistano | Cep: 01452-001
São Paulo | SP | Brasil.

Our team

ROMERO “JACARÉ” CAVALCANTI

Co-Founder

Born in 1952, Jacaré began his BJJ training at the age of 11. At 16, he joined the famous Gracie School in Copacabana, where he grew up. Jacaré and the Gracies lived in the same neighborhood, which allowed him to get to know all of them. He trained with Carlos Gracie Jr., Gracie Crolin, Santos Fabio, Mauricio Gomes, the Machados, Rickson Gracie, and many others.

FABIO GURGEL “GENERAL”

Co-Founder

Born in 1970 in Rio de Janeiro, Fabio began his Jiu Jitsu journey at 13 years old. By 16, after winning several titles as a blue and purple belt, he became an instructor at Jacaré Jiu Jitsu. At 19, he earned his black belt, becoming the first black belt of Mestre Romero Jacaré. In 1993, he co-founded Alliance Jiu Jitsu with Alexandre Paiva and Mestre Romero Jacaré.

ALEXANDRE “GIGI” PAIVA

Co-Founder

Alexandre Paiva began training Jiu Jitsu in 1983 with Professor Jacaré in Ipanema. He trained an average of 8 hours per day, began to stand out among the students, and started competing as a blue belt. In 1991, he earned his black belt from Jacaré and started a new phase in his career. He taught at Jacaré´s academy, as well as at the Equipe 1 Academy in Ipanema and the Clube Federal Strike Academy.

ROBERT “BOBBY” ARMINJO

Co-Founder

Bobby began his Jiu Jitsu journey at the age of 33 (2013) and with only 3 days left of being 40 years old, he earned his blackbelt with Alliance Jiu Jitsu.
At blue belt in 2017, he became part owner in Alliance San Diego with his professor Johnny Faria and in 2019 was invited to become a partner with
Fabio, Gigi, and Master Jacare with the Alliance Association. He has gone on to open another academy in southern San Diego going from 0 to 400 students in 15 months, and opening multiple ‘Flagships’ within the Alliance brand in the next few years.
He has a true passion for Jiu Jitsu. He has attributed all of his adult successes to the art of Jiu Jitsu, and is now committed to sharing and spreading what changed his life and doing so through Alliance Jiu Jitsu brand, teachings, and commitment to be the best.

RICARDO CALOI

Customer Relationship Director

Ricardo Caloi joined Alliance Jiu Jitsu in 2008. After graduating in Business Administration, he began working at Alliance Jiu Jitsu Association at the end of 2011 with the goal of unifying the Alliance Jiu Jitsu units under the leadership of Master Romero Jacaré, Fabio Gurgel, and Gigi Paiva. He has worked in various areas of the company and has been a key player in the business’s growth. He earned his black belt in Jiu Jitsu from Mestre Fabio Gurgel in June 2016. He currently provides direct support to all Alliance Jiu Jitsu units, offering management consultancy and customer experience.

CAMILA CALOI

Brand Director

Camila P. A. Caloi is the Brand/Branding and Communication Director. She holds a degree in Graphic Design with an MBA in Branding and started working at Alliance Jiu Jitsu in 2018. In addition to institutional communication, she is responsible for marketing, events, flagship standardization, and product design. A practitioner of the gentle art, currently a blue belt, mother of two, and married to Ricardo Caloi, she is a strong advocate for the benefits and longevity of Jiu Jitsu.

FERNANDO TOCACHELLI

Financial and Executive Director

Fernando Tocachelli joined Alliance Jiu Jitsu in early 2024 as CFO. He holds a degree in Economics with a specialization in Finance and an MBA from Fundação Dom Cabral. He has built his career in the finance department of multinational companies, gaining expertise in Treasury, Controlling, Financial Planning, and M&A. In recent years, he has led financial structuring projects for fast-growing startups and contributed to relevant controls and initiatives for these businesses.

RAFAEL SANTIAGO

Content and Methodology Manager

Rafael Santiago, a publicist graduated from PUC-Campinas and a black belt in Jiu Jitsu under Michael Langhi, joined Alliance Jiu Jitsu in 2021 as a marketing assistant. In 2023, he moved to affiliate support and, since early 2024, has held the position of methodology coordinator. In this role, Rafael is responsible for the production of new courses, the development of the methodology app, and the implementation of new technologies.

See all

ROMERO “JACARÉ” CAVALCANTI

Co-Founder

Born in 1952, Jacaré began his BJJ training at the age of 11. At 16, he joined the famous Gracie School in Copacabana, where he grew up. Jacaré and the Gracies lived in the same neighborhood, which allowed him to get to know all of them. He trained with Carlos Gracie Jr., Gracie Crolin, Santos Fabio, Mauricio Gomes, the Machados, Rickson Gracie, and many others.

FABIO GURGEL “GENERAL”

Co-Founder

Born in 1970 in Rio de Janeiro, Fabio began his Jiu Jitsu journey at 13 years old. By 16, after winning several titles as a blue and purple belt, he became an instructor at Jacaré Jiu Jitsu. At 19, he earned his black belt, becoming the first black belt of Mestre Romero Jacaré. In 1993, he co-founded Alliance Jiu Jitsu with Alexandre Paiva and Mestre Romero Jacaré.

ALEXANDRE “GIGI” PAIVA

Co-Founder

Alexandre Paiva began training Jiu Jitsu in 1983 with Professor Jacaré in Ipanema. He trained an average of 8 hours per day, began to stand out among the students, and started competing as a blue belt. In 1991, he earned his black belt from Jacaré and started a new phase in his career. He taught at Jacaré´s academy, as well as at the Equipe 1 Academy in Ipanema and the Clube Federal Strike Academy.

ROBERT “BOBBY” ARMINJO

Co-Founder

Bobby began his Jiu Jitsu journey at the age of 33 (2013) and with only 3 days left of being 40 years old, he earned his blackbelt with Alliance Jiu Jitsu.
At blue belt in 2017, he became part owner in Alliance San Diego with his professor Johnny Faria and in 2019 was invited to become a partner with
Fabio, Gigi, and Master Jacare with the Alliance Association. He has gone on to open another academy in southern San Diego going from 0 to 400 students in 15 months, and opening multiple ‘Flagships’ within the Alliance brand in the next few years.
He has a true passion for Jiu Jitsu. He has attributed all of his adult successes to the art of Jiu Jitsu, and is now committed to sharing and spreading what changed his life and doing so through Alliance Jiu Jitsu brand, teachings, and commitment to be the best.

RICARDO CALOI

Customer Relationship Director

Ricardo Caloi joined Alliance Jiu Jitsu in 2008. After graduating in Business Administration, he began working at Alliance Jiu Jitsu Association at the end of 2011 with the goal of unifying the Alliance Jiu Jitsu units under the leadership of Master Romero Jacaré, Fabio Gurgel, and Gigi Paiva. He has worked in various areas of the company and has been a key player in the business’s growth. He earned his black belt in Jiu Jitsu from Mestre Fabio Gurgel in June 2016. He currently provides direct support to all Alliance Jiu Jitsu units, offering management consultancy and customer experience.

CAMILA CALOI

Brand Director

Camila P. A. Caloi is the Brand/Branding and Communication Director. She holds a degree in Graphic Design with an MBA in Branding and started working at Alliance Jiu Jitsu in 2018. In addition to institutional communication, she is responsible for marketing, events, flagship standardization, and product design. A practitioner of the gentle art, currently a blue belt, mother of two, and married to Ricardo Caloi, she is a strong advocate for the benefits and longevity of Jiu Jitsu.

FERNANDO TOCACHELLI

Financial and Executive Director

Fernando Tocachelli joined Alliance Jiu Jitsu in early 2024 as CFO. He holds a degree in Economics with a specialization in Finance and an MBA from Fundação Dom Cabral. He has built his career in the finance department of multinational companies, gaining expertise in Treasury, Controlling, Financial Planning, and M&A. In recent years, he has led financial structuring projects for fast-growing startups and contributed to relevant controls and initiatives for these businesses.

RAFAEL SANTIAGO

Content and Methodology Manager

Rafael Santiago, a publicist graduated from PUC-Campinas and a black belt in Jiu Jitsu under Michael Langhi, joined Alliance Jiu Jitsu in 2021 as a marketing assistant. In 2023, he moved to affiliate support and, since early 2024, has held the position of methodology coordinator. In this role, Rafael is responsible for the production of new courses, the development of the methodology app, and the implementation of new technologies.

LUCIANO NUCCI

Creator of the Alliance Future Methodology

Luciano Nunes Nucci, better known as “Casquinha,” has been involved in Jiu Jitsu since 1993. For 15 years, he was part of the Ryan Gracie family, where he earned his black belt. In 2007, he made a significant career move by joining the Alliance Jiu Jitsu team. Currently, Luciano is the head coach and owner of Alliance Jiu Jitsu Mooca, where he has led the academy for 26 years. With a 5th-degree black belt, he is also known for his contribution to the development of the team’s children’s methodologies, being the creator of the Baby Eagle, Little Eagle, Eagle Warrior, and Eagle Youth programs. Additionally, he is the technical head for all school methodologies, with a special focus on teaching and developing Jiu Jitsu for children.

VINCENT HOPE

Commercial Manager

Vincent Hope began his journey with Alliance Jiu Jitsu Association in 2019, responsible for affiliate support in North America, specifically the United States, Mexico, and Canada. In 2021, he expanded his role, leading the global affiliate support team, covering North America, South America, Brazil, Europe, Africa, and Asia/Pacific. By 2023, he assumed leadership of the commercial department, responsible for the development and management of sales processes.

JULIANA FISCHER

Onboarding and Marketing Assistant

Juliana began training at Alliance Jiu Jitsu in early 2022 and joined the team by the end of the same year. Initially, she was involved as an assistant in the marketing department, and since early 2024, she also leads the onboarding process for new affiliates. Born and raised in Germany, she is currently studying Cultural Pedagogy and Media at the International University of Erfurt, Germany.

MARIANA RAMOS

Products Assistant

Mariana Ramos, a publicist graduated from Faculdade da Cidade do Salvador, joined Alliance Jiu Jitsu in January 2022 as Brazil Regional Assistant. In October 2022, she transitioned to Assistant of Products, where she provides support to the Product Manager, attends to Alliance Jiu Jitsu affiliates regarding product demand, compiles data from suppliers, conducts audits, and supports the financial department.

LUCIANA

Administrative Assistant

Luciana began training Jiu Jitsu in 2018 in California, US. She holds a degree in Journalism from PUC Rio and Marketing from Veiga de Almeida – Rio de Janeiro. She worked in her field before moving to the United States. Upon returning to Brazil, she joined the Alliance Jiu Jitsu Association in 2024 as an Administrative Assistant.

ROGÉRIO

Audiovisual Producer

Rogério Martins is a Graphic Design graduate from Belas Artes in São Paulo. With over 20 years of experience as an audiovisual producer, he also has extensive experience in communications, having built his career in a large network of private schools in São Paulo.
A Jiu Jitsu Lifestyle enthusiast, he founded Abasejj, a communications advisory agency focused on Jiu Jitsu academies, a year and a half ago. The agency’s goal is to spread the knowledge of its clients, contributing to the strengthening of the culture of personal transformation through the gentle art.

Featured
schools

São Paulo | São Paulo | Brazil

Alliance Campo Belo

SAC

If you have any questions or need assistance, don’t hesitate to contact us. Our team is available to provide the necessary information and ensure your satisfaction.

Access

BECOME AN AFFILIATE

Join us and be part of the team with the best teaching methodology and the most successful Jiu Jitsu team.

Know more